What Is BLU?

BLU (Buy Now, Ship Later) is a patented e-commerce plug-in designed for modern merchants and smart shoppers.
It lets customers buy today but select a future shipping date-making it the perfect tool for gift shopping, vacation prep, and off-season deals.

Products / Services

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Buy-Now-Ship-Later Plugin Subscription | Pricing: $0 per month

BLU offers merchants monthly access to its innovative plugin, enabling buy-now-ship-later pre-order and delayed shipping options. This service allows merchants to implement a season-less sales model, boosting revenue and improving cash flow without upfront subscription costs.

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Premium Analytics Dashboard | Pricing: $0 per month

Merchants benefit from BLU’s advanced analytics dashboard, which provides data-driven insights into pre-order trends, cash flow, and customer behavior. This tool empowers merchants to optimize inventory management and reduce the risk of overstock, all included at no additional monthly fee.

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Custom Integration Service | Pricing: $0 one-time

BLU provides a one-time setup and integration service to seamlessly connect the plugin with merchants’ existing e-commerce platforms. This ensures a smooth implementation process without any upfront charges.

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Buy Now Ship Later Calendar Feature | Pricing: 10% per transaction

BLU charges a 10% service fee to the consumers per transaction made through the merchant’s website using the buy-now-ship-later option. Merchants are responsible for dispersing BLU’s fees at the end of each month, aligning costs directly with sales performance.

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Merchant Training & Support | Pricing: $0 per session

Comprehensive onboarding, training, and priority support are provided to merchants at no additional cost. This ensures merchants can fully leverage BLU’s features to drive sustainable, year-round growth.

The Future called.We Answered.

Why I Made It Free for Merchants

Because I wanted adoption, not hesitation. So many amazing creators, small businesses, and digital shops never get to try new tools because of cost barriers. That’s not innovation—that’s gatekeeping. With BLU, the goal was clear: Give merchants the chance to grow, without asking them to pay for it upfront. That’s why the only fee is paid by the consumer, and only when they choose to schedule a custom ship date using BLU’s delivery calendar.

Why BLU Matters Right Now

Retail is shifting. Customers want control. Merchants want solutions that don’t add more stress. BLU creates seasonless shopping—a way to extend sales, manage launches smarter, and serve modern buyers on their terms. Whether you sell fashion, candles, gifts, custom goods, or pre-orders—BLU gives your customers flexibility and gives you full payment on day one.

I’m Inviting You to Be a Founding Merchant

We’re opening up access to a limited group of early adopters. As a Founding Merchant, you’ll get:

  • Free lifetime access to BLU
  • Full onboarding and setup support
  • Opportunities to be featured in our marketing
  • A voice in our future features and updates

I believe in this product. I believe in the people it’s made to serve. And I’m looking for partners who want to build something powerful together.

Get in touch with us

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Je’Marra Lacole: Lover, Builder, Innovator.

I created BLU because I saw a gap in the market-and an opportunity for merchants to sell smarter, not harder. I know what it’s like to build something from the ground up, to wear all the hats, and still want to give customers the best experience possible. BLU is that experience. If you’re ready to meet your customers where they are-on their terms-you belong here.

A fire-lit soul with an ocean’s heart dancing between joy and depth, faith and fire. She’s the mother bear who protects her cubs and the creator who dreams in code. Real estate keeps her grounded, but it’s her app Buy Now, Ship Later that lets her soar. She’s building more than tech; she’s designing freedom, seasonless flow, and future-minded business with a hue of bold BLU. With love songs in her ears, God in her heart, and vision in her hands, Je’Marra is here to shift the world — one innovation at a time.

At the forefront of BLU, Je’Marra seeks to redefine e-commerce through a patent-pending web application plug-in. This innovation embodies over a decade of visionary leadership and strategic direction in technology advancement.

Our platform implements the Buy Now Ship Later (BLU) method for delivery, providing users with unparalleled convenience. Underpinning this approach are predictive analytics that not only enhance shopping experiences but also bolster merchant profitability. BLU is the creator of the pre-order concept.

Over time, Je’Marra has developed exceptional skills in driving operational excellence and stakeholder engagement, which are now integral to the operations of BLU. She is committed to fostering an ecosystem where continuous professional growth and efficient project execution converge, propelling the e-commerce industry forward with groundbreaking solutions.

"If you dream it, believe it you can achieve it !"

"Boost sales without cutting prices"